Your Blog Helps You Deal with Buyer’s Remorse
Another name for buyer’s remorse is Postdecision Dissonance, as per Cognitive Dissonance Theory developed by Leon Festinger, a former Stanford University’s social psychologist.
Buying property is a weighty decision in most people’s lives. Yes, it happens that someone walks into a place, and they love it. There are no doubts on their minds. They are thrilled. But for many people, that is not the case. They view similar options, consider the advantages and the disadvantages, make compromises, worry about the price tag, and finally choose one.
In these cases, there is a high chance that they will feel buyer’s remorse, according to Cognitive Dissonance Theory. Strong doubts after the offer has been accepted could assault them, as they are acutely aware of the difficulty of reversing the decision.
This is when buyers search for reassurance, reaching out to friends, family, and you.
What buyers need is encouragement and social acceptance of their decision. They need to ascertain that the price isn’t unreasonable, that they made the best choice, that the property has the potential of appreciation, that the market won’t crash. Some of them will even want to look at another property just to be sure if the offer doesn’t go through.
And your blog can answer some of these questions and quiet the nagging doubts that have disturbed their sleep.
By thinking ahead about what issues you can address in your blog and what recurring questions you can answer, you will be offering significant value to your audience and doing a service to yourself.
Even though these are not all the benefits a blog can provide to your real estate career, I hope you have a better idea of why you would profit from having one.
A real estate blog can be:
- a channel to connect with prospects
- an anchor to your social media presence
- an opportunity to overcome objections, respond to complaints, and avoid crises
- a filter that ensures your clients are people who like you already
- an educational tool that positions you as their trusted advisor
- a fun place where they can learn from the experience of others
- a place to foster a community around real estate, and you
Whether you decide to give it a try by yourself or hire a professional like me, regular posting is critical. If you post weekly, then it must be weekly.
It seems that many companies have real estate blogs today just to have one. You can take advantage of that and publish a blog that will build your brand and your business organically and reliably.
It is not a quick scheme. A blog post takes some time to rank well on Google, but you can help the process by posting it on your social media. It takes work, and you are probably busy selling properties to look after that. But in the same way that you don’t search for a buried oil tank yourself, you may consider hiring the services of a professional like me.